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Learn about wayfinding including DDA & accessibility planning, signage design for navigation and guiding people….

Wayfinding and the ability to guide users effectively and efficiently from A to B in important. Whether you manage or work in a large building, attractions, sports stadiums, museums, hospitals, on a cruise ship or ferry, university campus, for example, safety, good user experience and also making these routes commercially viable are essential ingredients of wayfinding design. On this site, we provide wayfinding knowledge and guides, and online courses for you!

Latest Posts on Wayfinding Design

Colour Coding Signage for Easier Navigation

Using colours for the wayfinding experience and for navigation in travel and tourism spaces. Colour coding signage and directional signs.

How to Design and Use Arrows on Signage for Wayfinding

In this lesson on wayfinding, we will look at arrows on signage for when you are designing with navigation and wayfinding in mind! Introduction Hi, I’m Dr Paul Symonds and I’m the Wayfinding Expert.

What is Wayfinding?

Wayfinding is the cognitive and corporeal process and experience of locating, following or discovering a route through and to a given space (Symonds et al, 2017). There are also others elements to wayfinding (way faring and way finding) and we discuss these below. You...

Creating a Heritage Narrative for Airport Users UX User Experience

Building a heritage narrative for your wayfinding airport user experience (UX. Developing commercial opportunities via route development.

Commercial Sales Opportunities in Airports Using Wayfinding

Commercial opportunities in airports for managers. Storefront and spending behaviour, seating planning, placement of FIDS and sales.

Birmingham International Airport (BHX), UK Wayfinding Case Study

Learn more about the wayfinding study and audit we did for Birmingham International Airport in the England, UK.

What is Wayfinding?

10 Common Signage Design Mistakes Made in Wayfinding

Signage Design Mistakes to avoid. Designing navigation and wayfinding. Decision points, sign maintenance, clutter & signs hierarchy.

University Modules, Lessons and Classes to Teach Wayfinding

University modules, lessons and classes in wayfinding, and human geography. Online courses, or offline course materials for teachers and trainers.

What is Wayfinding?

The definition of Wayfinding that I published in the academic journal Symonds et al (2017). Exploring an Absent Presence: Wayfinding as an Embodied Sociocultural Experience is:

The cognitive, social and corporeal process and experience of locating, following or discovering a route through and to a given space.

Indeed, getting lost can be a very stressful occurrence and the funny thing is that it can happen in the smallest of places, such as trying to find the toilets (restrooms) in a pub or bar, or in a large space such as in a hospital, airport, tourist attraction or sports stadium. You can read on “what is wayfinding” here. For business owners, the cost of having users get lost and frustrated, irritated and stressed, can result in the wayfinding and overall user-experience being seen as a negative experience. This can result in users trying to avoid your location in the future.

The good news is that there is plenty you can do to improve the wayfinding at your location. We offer training courses that you can do directly online and also act as a wayfinding consultancy. Wayfinding includes City and urban planning and mobilities so let us know if we can help you.

Wayfinding is important in fields including human geography, urban studies, city planning, UX user experience, architecture planning, mobilities, stakeholder research, business studies, disability access, and DDA. Guiding people safely and in such a way that the experience is enjoyed.